Rose Hill, 30 East 29th Street: Review and Ratings

Review of 30 East 29th Street by Carter Horsley

This very handsome, 46-story, mid-block tower with metal piers with chevrons on its façade was scheduled for completion in NoMad in 2020 with 123 condominium apartments. 

The developer is The Rockefeller Group, which is a subsidiary of Mitsubishi Estate and had acquired the site from Extell for $25.8 million from the Retail, Wholesale and Department Store Union in 2017. 

The architect is Cetra Ruddy. 

At 639 feet, it is be one of the tallest buildings in NoMad.  

It is known as Rose Hill as the area was once home to a 130-acre property known as Rose Hill Farm. 

The lead article on "Luxe Living" by Christopher Cameron in the October 23, 2019 edition of Alexa in The New York Post included the following quotation from Meg Brod, senior vice president of Rockefeller Group: 

"We wanted to tip our hat to our company's legacy and our connection to Art Deco design," adding that "It's about creating something that will retain value, stand the test of time and be beautiful for decades, if not centuries." 

A March 6, 2019 article by Michael Young at newyorkyimby.com featured a spectacular, Art Deco-style illustration of the building in a bronze-colored collage by Marco Bramilla.

Bottom Line

A Post-Modern, Art-Deco-style masterpiece that is one of the tallest new towers in NoMad.  Its very strong design inspired a glorious collage in bronze colors by Marco Bramilla that illustrated the building memorably in an article at newyorkyimby.com.

Description

The tower is setback on a low-rise podium and its east façade of the tower is slightly cantilevered at the 14th floor.  Near the top, it has some balconies with chevron-type failings and the tower is strongly punctuated vertically by six, wide and dark chevron pilasters and culminates at its peak with brightly lit piers of several stories in two setbacks.

Amenities

The building has a roof deck, a sports court, a fitness center with a pool with green mosaic walls and a large Art Deco-style mural reminiscent of decorative elements at Rockefeller Center, a bicycle room and a concierge.

Apartments

Penthouse B is a two-bedroom duplex unit with 2,610 square feet of interior space and 613 square feet of exterior space. 

Apartment 41A is a four-bedroom unit with a 16-foot-long entry foyer that leads to a 21-foot-long living/dining room with an open kitchen with an island and a 81-square-foot balcony. 

Apartment 41C is a two-bedroom unit with a 9-foot-long entry foyer and a 17-foo-long living/dining room with an open kitchen with an island. 

Apartment 24A is a three-bedroom unit with a 13-foot-long entry foyer that leads to a 23-foot-long living/dining room with an open kitchen with a breakfast bar. 

Apartment 36D is a studio unit with a 22-foot-long living/dining room  with an open kitchen.