The 100-year-old Pan American Magazine Building at 1150 Avenue of Americas is now a distant memory, and to take its place will be a 41-floor, 5-star hotel developed by Fortuna Realty Group. Led by Morris Moinian (brother of prolific developer Joseph Moinian), Fortuna purchased the Midtown development site in 2011 for $39 million, and only began the work of demolishing the 8-story loft building last year.
Now-approved construction permits were filed by the high-rise gurus of Ismael Leyva Architects (ILA). They call for a 426-foot-tall tower with 310 hotel suites inside. The construction square footage has grown a bit since permits were first submitted in 2015. It is now 195,807 square feet — up from 162,000. Additionally, a newly-published rendering on ILA's website shows the design has been revised from a Post-Modern, Park Lane Hotel-like appearance to a subdued glass skin with diamond motifs at its base and lot-line walls. ILA's page knights the inn the Kingsley Hotel. There will be an average of 10 rooms per floor on levels 6 through 37, a lounge, restaurant and ballroom at the base; and a rooftop bar and outdoor terrace on the 38th floor.
The hemmed-in site is situated between West 44th and 45th Street. Its prime location, between Times Square, Grand Central, Bryant Park, and Rockefeller Center, is a block north from the New York headquarters of Bank of America who is in the process of expanding into the HBO Building across the avenue. Competing hotel towers include the Cassa Hotel Times Square around the corner at 45th Street and the Extell-developed Hyatt Centric Times Square nearby. The latter is topped by the rooftop venue Bar 54 which features breathtaking views of the city.