Rendering via ODA New York / Construction photo as of late December. A flag is mounted on the roof to signify the structure's topping out.
To the dismay of some Greenwich Village locals, the eastern extent of their neighborhood is becoming a place to be for city’s burgeoning tech sector. The latest commercial endeavor to take to the sky is a lanky mixed-used to tower at 809 Broadway, between East 11th and 12th streets. Positioned just south of Union Square and in the shadow of the steeple of Grace Church, the 40,400-square-foot venture will host 11 floors of offices, topped by two floors of apartments. After legal entanglements with adjacent property owner Ben Shaoul involving a concrete spill, the team has finally topped out on the juddering, 232-foot tall concrete frame— more than quadrupling the height of the pre-existing building.
The project’s design by the high-flying architects of ODA New York, builds upon a 126-year-old, six-floor building owned and used as the headquarters of pool table manufacturer Blatt Billiards. Ariel Rom, acting as part of a syndicate of Israeli investors, purchased the building for $24 million in 2013. Per The Commercial Observer, Blatt Billiards moved its manufacturing to a 50,000-square-foot space to New Jersey and opened a showroom at 330 West 38th Street in the Garment District.
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ODA New York
ODA New York
ODA, who now has innumerable new projects around the city, says the tower was inspired by their own nearby project at 15 Union Square West, which like this tower, radically transforms a century-old structure (Tiffany’s former home) into a brooding volumetric abstraction. As for 809 Broadway, ODA says, “The neighborhood’s characteristic streetscape is extended to the building’s façade by stacking and shifting the floor plates. They go on to say that the building will stand like a totem indicating the visual entrance to Union Square.
Per city filings, there will be 5,000 square feet of ground-floor and below-grade retail, offices on floors 2-12, and three residences above. Tenants will enjoy soaring ceilings, open floor plans and a scattering of terraces. Initially, the project was to accommodate 10 condos with some commercial space down below, but we assume that the demand for office space in Midtown South led to a change in plans.
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