Rendering of 4650 Broadway in Inwood (Image: Hello Living)
The Brooklyn-based developer Hello Living has built a prominent presence in the borough with a collection of 13 projects, including the newly launched Hello Albemarle luxury rentals in Flatbush - and now, their first Manhattan development is beginning to formulate. The firm has announced plans to launch Hello Broadway, a mixed-use development at 4650 Broadway in Inwood boasting 370,039 as-of-right buildable square feet. The site is adjacent to Inwood Hill Park, a gift to the city by John D. Rockefeller Jr. and designed by the Olmsted Brothers Firm, led by the son of Central Park’s architect Frederick Law Olmsted.
The mixed-use development will include 272 residential units, thirty percent will be part of the city’s affordable housing program, commercial space totaling 49,000 square feet and a community facility with 140,000 square feet. The same site is where a 15-story, mixed-use development known as Sherman Plaza was proposed but ultimately abandoned in 2016.
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For the Hello Broadway development, the architect of record is GreeenbergFarrow and the residential units will come with one to four bedrooms featuring open living areas and triple-pane doors and windows. As with many Hello Living projects, the building’s façade will be lined with expansive terraces. According to Commercial Observer, the sale will close in April 2019.
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