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Rendering of The Cereza via Douglas Elliman Rendering of The Cereza via Douglas Elliman
Sales Launch at The Cereza: East Side Manhattan Condos Starting from $650K Earlier this month, the City Planning Commission voted to approve the ambitious rezoning of East Harlem. With only the City Council left to ratify the proposal, the rezoning will allow for larger buildings and more affordable housing. Getting a head start on the wave of development expected is an almost-finished condo development called The Cereza. Cereza means cherry in Spanish but nowhere in the sale materials is the derivation explained.
The building is addressed at 1790 Third Avenue between East 99th and 100th streets. Rising 13 floors tall (the tallest on its block), the tower overlooks Cherry Hill Playground and El Barrio’s Artspace PS109. It is also a short walk from Mount Sinai Hospital and the 96th Street station of the newly-opened Second Ave. Subway.

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The Cereza, 1790 Third Avenue
The Cereza, 1790 Third Avenue East Harlem
Cereza Google Earth aerial
Sales launched last month on its 52 studio to two-bedroom apartments that are available at basement bargain prices when compared to other Manhattan new developments. Available studios start at $650K, one-bedrooms from $750K and two-bedrooms from $1.35 million. Buyers will also enjoy low common charges and taxes.
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Homes have floor-to-ceiling windows, 6-inch white oak hardwood floors, a washer/dryer and Bosch stainless steel appliances. Amenities include a part-time doorman, a bike room, and a private rooftop terrace. The building is designed by IBI Group-Gruzen Samton and is clad in a silvery metal-and-glass façade.
1790-THird-Avenue Construction progress as of mid-October
Cereza CityRealty
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