The NOMA, developed by Alchemy Properties and designed by FXCollaborative is now complete (CityRealty)
Amidst more than a dozen new rental and hotel developments, lies The NOMA, NoMad's breakthrough condominium tower open for immediate occupancy. While its surrounding blocks are among Manhattan's most active in terms of construction activity and new establishments, new condo buildings remain a rarity, especially west of Fifth Avenue. Located at 50 West 30th Street, The NOMA is the district's first ground-up condo to open west of Fifth and is centrally positioned just south of Herald Square and a few blocks east of Hudson Yards.
Brandishing a 'Neo-Bauhaus' aesthetic, the sleek 24-floor tower was designed by FXCollaborative and hosts 55 apartments with open plans, multi-paned windows, white-oak floors, and high ceilings. Recently, the sales team led by developers Alchemy Properties in collaboration with the Corcoran Group alerted us that the building is now 50% sold. Current availabilities show two-bedrooms are priced from $2.495 million and a three-bedroom penthouse is asking $6.75 million.
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Model home corner living room (All interior images and renderings courtesy of Alchemy Properties/Corcoran)
As photos of the model home show, kitchens have custom wood cabinetry in a satin-white finish, pebble-gray quartz countertops and state-of-the-art appliances by Miele. Master baths feature marble walls, radiant-heated and mosaic-inlaid flooring, and custom walnut vanities with Kohler sinks and Kallista gunmetal-finish fixtures.
“We are excited to be collaborating with Corcoran Group Marketing and begin the final sell-out phase of the building,” said Alchemy Properties President and Founder, Kenneth Horn. “Our sales to-date have been exceptional, more than 50% of the inventory sold, and the brokerage and buying communities are excited about The NOMA. The building is a new model for luxury living in the NoMad neighborhood. Corcoran Group Marketing understands the value and potential of The NOMA and the neighborhood and will use their expertise to complement Alchemy Properties’ sales team efforts.”
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Amenity spaces carry the neo-industrial inspiration with blackened steel accents, wood ceilings, and warehouse-style lighting, completing the design's modern industrial vision. Residents can enjoy a 1,700-square-foot landscaped terrace, a library, a fitness center, and an attended lobby.
The NOMA's banded facade of gridded windows and dark-colored brick is an homage to the pre-war loft buildings and daylight factories found throughout Midtown South. Its creased elevation along West 30th Street optimizes views and references the boundaries of historic farms that pre-date the 1811 Commissioners' Plan.
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Due to its central location and number of underutilized sites, the blocks surrounding The NOMA are teeming with new developments. Directly east of the building, a 40-story Virgin Hotel is slated to open next year. Next door, at 842 Sixth Avenue, the world's tallest modular hotel is set to rise. Other notable projects in the pipeline include a 40-floor hotel/condo Ritz-Carlton New York, NoMad underway at 1185 Broadway and a 1,009-foot condo-skyscraper to rise at 262 Fifth Avenue, designed by Russian firm Meganom.
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