Rendering vs. Reality: Can These Virtually-Staged Photos of Available NYC Apartments Fool You?

By Sandra Herrera | From Future New York Friday, September 28, 2018

We pit some traditionally-staged listings against Hasten's impressive virtually-staged apartments.

Gone are the days of physically staging an apartment – well, mostly. Anyone who's been on the hunt for a new home has likely come across hundreds of virtually staged photos, many of which are obviously fake with disproportionate and cartoonish furniture, but some are incredibly realistic – they even fool us real estate professionals! The best we've seen come from Hasten (read our interview with Hasten's CEO Aleksandr Lanin here), an NYC-based company that 84% of top-selling brokers trust to produce life-like listings that sell faster. And if you don't believe us, get ready to put your skills to the test.

Below, we've compiled a mix of listings, some of which have been virtually staged by Hasten and some that use the traditional (and costly) method of physically staging. At the end, take our Rendering or Reality quiz and see if you can decipher what's real and what's not.

1. 634 Washington Street, #3A – $1,150,000

Related Links

Interview: Hasten's CEO Aleksandr Lanin Gives the Dish on Virtual Staging (Oct 5, 2017)

From Great Listings In the midst of a frigid forecast, see the most welcoming fireplaces in NYC condos Friday, December 20, 2024
From Future New York From Armani to the Ritz-Carlton: The perks and pitfalls of branded living Friday, December 13, 2024
From Get To Know Why live-in superintendents deserve the largest holiday tips + Listings in doorman buildings with on-site supers Friday, December 13, 2024
From Future New York Top Contacts: $530M in Manhattan deals include Robert De Niro's former CPW co-op and $32M in sales at One High Line Tuesday, December 10, 2024
From Get To Know Great kitchens in homes near NYC's most popular supermarkets Tuesday, November 26, 2024
From Great Listings 21 NYC residential buildings with acclaimed in-house restaurants Saturday, November 23, 2024
From Downtown Brooklyn Sky-high living: Homes in the tallest residential buildings in 30 NYC neighborhoods Thursday, November 21, 2024
From Great Listings Apartments for $1M or less along the New York City Marathon route Monday, November 4, 2024

Content Specialist Sandra Herrera Sandra Herrera is a writer, editor, and graphic designer based in Brooklyn, NY.

Read Full Bio | Contact Sandra

RLS IDX Data display by CityRealty.com, LLC. This information is not verified for authenticity or accuracy and is not guaranteed and may not reflect all real estate activity in the market. ©2024 The Real Estate Board of New York, Inc., All rights reserved. IDX information is provided exclusively for consumers’ personal, non-commercial use and it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.

All information furnished regarding property for sale, rental or financing is from sources deemed reliable, but no warranty or representation is made as to the accuracy thereof and same is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing or withdrawal without notice. All dimensions are approximate. For exact dimensions, you must hire your own architect or engineer and for no listing shall the number of bedrooms listed be considered a legal conclusion.

All closed sales data has been provided by the New York City Department of Finance via the Automated City Register Information System (ACRIS). No warranty or representation is made as to the accuracy of any data provided by ACRIS or any other sources.

CityRealty is committed to ensuring digital accessibility for individuals with disabilities. We are continuously working to improve the accessibility of our web experience for everyone, and we welcome feedback and accommodation requests. If you wish to report an issue or seek an accommodation, please contact us at accessibility@cityrealty.com.

An equal housing opportunity

{"1":[40.775,-73.94,"East Side","_es"],"2":[40.79,-73.99,"West Side","_ws"],"11":[40.76,-73.98,"Midtown","_m"],"3":[40.736,-73.99,"Downtown","_d"],"13":[40.711309,-74.01,"Financial
District\/BPC","_fd"],"4":[40.682676,-73.973007,"Brooklyn","_b"],"12":[40.8444,-73.9376,"Upper Manhattan","_um"],"5":[40.7477089,-73.930411,"LIC \/ Queens","_qns"],"18":[40.8889782,-73.9025,"The Bronx","_bx"]}

This is your member's center

In this article:

Select which properties are of interest to you:

This is your member's center

In this article:

Select which properties are of interest to you:

Select which properties are of interest to you:

Listings in this article

Related Links

Related Articles

Buy & Sell

Rent

Buildings

Insights

Company