CityRealty Insider > A New Hotel Courts Ground Zero Tourists

A New Hotel Courts Ground Zero Tourists

APRIL 2, 2010

A new downtown hotel draws controversy—and business—for using Ground Zero as a selling point.

The World Center Hotel, which recently opened at 144 Washington Street near the familiar Ground Zero site, has been in the news for using its proximity to the site as a selling point. While it isn’t any sort of theme park, spokespersons for the hotel’s parent company, Club Quarters, Inc., have said the name is an intentional attempt to appeal to those interested in visiting the site, and USA Today called it “…the first area hotel to use its proximity to the site as a marketing strategy.” Visitors to the hotel’s web site will find construction photos and memorial images, and an invitation for guests to experience “unfettered views of the rising Freedom Tower and National 9/11 Memorial & Museum” at “a unique destination among New York Lower Manhattan hotels…at the southern edge of the World Trade Center rectangle…convenient to all downtown businesses and historic sites.”

It isn’t the only hotel near the site: The nearby Millenium Hilton—whose rooms were actually destroyed in the 9/11 attacks—offers similar views and proximity, though that establishment doesn’t specifically mention them as distinguishing factors. Perhaps the biggest irony so far: Guests at the newly-minted hotel have begun to complain of construction noise.

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