CityRealty Insider > Fast Food Trends: Banh Mi

Fast Food Trends: Banh Mi

DECEMBER 22, 2009

The Vietnamese baguette craze has caught on fast as fans take sides.

The Vietnamese baguette sandwich known as Bánh Mì is traditionally made with pork loaf,—though chicken, beef and veggie versions abound—pickled vegetables, fresh coriander and jalapeño slices, fish sauce, mayo and hot sauce (usually the much-loved Sriracha) and served on a warmed, crispy baguette. The Bánh Mì craze has overtaken the city with new contenders opening and restaurants adding the savory sandwiches to their menus. The snack’s ubiquity has led New York magazine to ask “Is the Bánh Mì poised to be New York’s Number One Sandwich?” and to share picks from among the recent explosion of eateries offering the “Vietnamese hoagie” and the “Saigon sub.” Vying for top billing in Manhattan and Brooklyn are Nicky’s, Baoguette and Baoguette Cafe, An Choi, and Hanco.

Lovers of the Asian-inspired sandwiches have even created Battle of the Banh Mi, a fan blog and food blog Grub Street does a nice job chronicling the rise of the Banh Mi craze for the past couple of years. And you know a trend has taken flight when it shows up on the menu—as it has with Virgin Atlantic—on a trendy airline.

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