Muji's Pretty Little Things Comes to the U.S.
SEPTEMBER 19, 2008
Pretty Little Things: Design Store Muji Seeks Ubiquity in the U.S.A.
Japanese minimalist, tchotchke uber-brand Muji has always been a favorite of modern design-obsessed visitors to European cities and the store’s homeland. And a range of Muji wares has been available at the MoMA Design Store for years. But when the company’s first U.S. store opened in Soho in 2007, there was some speculation as to whether the sleek-but-fun home décor items, furniture, kitchen goodies and apparel in shades of black, white and grey would succeed in winning fickle hearts on our shores.
It’s hard to imagine New Yorkers being able to resist anything in black, white and grey, and the Muji-fication seems to be going as planned–40 stores will open in the U.S. over the next year–and Muji opened its flagship store in Times Square, on the ground floor of the New York Times building.
In the works: Muji to Go in concept-airline Jet Blue’s Terminal 5 at JFK Airport, and another store rumored to be opening in the Jade-Jagger-designed condo building Jade in Chelsea. The planned expansion reflects the company’s intent that Muji be accepted as a generic brand in the U.S. as it is elsewhere in the world.
Muji Times Square
620 Eighth Avenue at 40th Street
http://muji.com/index.html
ALSO IN NEW YORK CITY INSIDER
- 30 Park Place Vs. The Baccarat Hotel and Residences - JUL 8, 2014
- This Week in NYC Living - JUL 1, 2014
- Notable NYC Neighbors - JUN 26, 2014
- Great NYC Buildings: New in the Heights - JUN 23, 2014
- Notable NYC Neighbors - JUN 20, 2014
- Notable NYC Neighbors - JUN 17, 2014
- Building Vs. Building - JUN 9, 2014
- Notable NYC Neighbors - JUN 6, 2014
- Notable NYC Neighbors - MAY 23, 2014
- Notable NYC Neighbors - MAY 15, 2014
- Great NYC Apartment Buildings: 12 East 13th Street vs. 22 Central Park South - MAY 13, 2014
- Notable NYC Neighbors - MAY 7, 2014
- Notable NYC Neighbors - MAY 1, 2014
- Upping the Architectural Ante in NoHo - APR 22, 2014
- Great NYC Buildings: Brooklyn's Gold Coast Living - APR 15, 2014
- Notable NYC Neighbors - APR 11, 2014
- Building vs. Building - APR 10, 2014
- Notable NYC Neighbors - APR 2, 2014
- This Week in NYC Living - APR 1, 2014
- Notable NYC Neighbors - MAR 26, 2014
- View Articles By Date