L.A. Reid sells his Park Avenue pad to a Broadway royal; Taylor Swift scopes historic townhouses; Julianna Margulies shows off her chic SoHo home.

Music exec/X-Factor judge L.A. Reid recently sold his 5,000 square-foot full-floor condo at 515 Park Avenue to Broadway producer Hal Prince for $16.5 million. Prince recently sold his home–a red-carpeted, over-the top townhouse on East 74th Street–for $19.1 million. Prince’s new tenth-floor home has six bedrooms and three separate elevators, though its decor, done in cream and warm browns, is notably more sedate than that of his former abode (TRD).

Taylor Swift was recently spotted combing the West Village, SoHo and Hudson Square for a NYC home to add to her real estate collection, which includes a Nashville apartment, a Beverly Hills house and a Rhode Island estate. Ms. Swift has so far eschewed popular celebrity-magnet buildings like Superior Ink and The Loft at 30 Crosby Street for historic townhomes including one on St. Luke’s place that belonged to West Side Story playwright Arthur Laurents (CurbedNY).

Ugly Betty actor Michael Urie explains his love for his rented roost in the Helena at 601 West 57th Street, far above the bustle of “Outer Upper Hell’s Kitchen” (DNAInfo).

Julianna Margulies gives Architectural Digest readers a peek inside her peaceful SoHo condo at 25 West Houston Street. The Good Wife star purchased her first apartment in the downtown building a decade ago when it was still under construction. As her family grew, Margulies–with the help of designer Vicente Wolf–added space in the form of a neighboring unit to create her current 2,200 square-foot refuge with its ten-foot ceilings, light-filled rooms and large double-paned windows (AD via NYPost).

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After a change in listing brokers, the penthouse at the Sherry Netherland at 781 Fifth Avenue (pictured) is once again listed at $95 million after a brief price-chop to $88 million in December. The 18th floor pre-war co-op belonging to Liberty Travel founder Gilbert Haroche covers 9,000 square feet including 2,000 square feet of outdoor terraces. Inside are seven bedrooms a master suite that looks out on Central Park (TRD).